Our Mission
Create a greener future for people and the planet.

Sustainable
Sustainability comes first in everything we do. It embodies our mission to create environmentally friendly products, and it is the heart and soul of our brand. New Leaf strives to help create a more sustainable world by offering businesses and consumers the tools and resources to do so.


Innovative
As a company, we strive to find unique and creative ways to address old problems. Although paper is not a new product, our goal is to find new methods to make it better for people and the planet. As students at Arizona State University, innovation is an essential part of who we are, and we hope to apply this concept to everything we produce as New Leaf.
Revolutionary
We have identified problems with the way things are, and we want to change the way businesses and consumers practice sustainability. At New Leaf, we want to change the paper industry by making sustainable alternatives more accessible and affordable for all parties who want to opt into being green. We hope to revolutionize the paper industry, make alternatively-sourced paper the new norm, and never look back.
